You’ve put a lot of thought into the choice of colors on your website. But did you know that these choices can also reveal a great deal about the subconscious perception of your business? Since website colors can span many different shades, we’ll go beyond most basic color and personality traits and into color combination and hues like teal, pink and lavender. And, because most websites use 2-3 different color schemes, you’ll learn how they affect each other and find out if they have the effect you want on your target audience. Red Red is vibrant. It shouts “pay attention!” and warns of danger. In ancient times, red was a color of strength. Today, beyond being one of the most easily noticeable colors of the spectrum, red is also the color of love and desire. Common themes that help accentuate red include shades of grey which are often used on corporate sites to denote stability and, to some degree, reliability and heritage. Using red implies that you are a person of strength who doesn’t rest on their laurels, but who goes out to get things done in a way that gets noticed. You don’t settle for second best. ![]() ![]() Examples of Red Sites Stacy Bias Stacy Bias is an activist, educator and entrepreneur based in Portland, Oregon. Jewely CMS Jewely is an open-source Rails CMS. ![]() Jonas Downey Jonas Downey is a web designer and developer who live near Chicago. Green Onion Orange Orange is cautious and carefree. It denotes a sense of playfulness and curiosity. ![]() Choose from over 800 Premium blue Templates from the #1 source for blue Templates. Created by our Global Community of independent Web Developers. Light blue and gold free website templates for free download. We have about (1) light blue and gold free website templates in css, html, js format. Light blue gold. Make use of confidence-boosting benefits of color scheme in Blue Themes! Choose Blue Website Templates to create the trustworthy tone of a website. Last week for our usual Monday inspirational post we presented you with a showcase of web designs featuring the color yellow. Many of you enjoyed the focus on one color and even asked that we showcase another color. Since yellow is bright and bold, we thought we would go neutral this week and focus. ![]() Using this flamboyant color together with a cooler hue, such as teal or blue, is one of the most favorite and balanced website color schemes. It is also incorporated on restaurant websites to subconsciously stimulate your appetite. Orange and green are often used on health sites to bring out a sense of natural energy. Using orange shows that you’re carefree and sociable – with a lively mind that’s burning with questions. You’re fearless and restless, not as outgoing as red, but popular all the same. Examples of Orange Sites Clardio Design Clardio Design is the portfolio of Claude Arnerin, a project manager, web designer and front-end developer. BildmachtPlus BildmachtPlus offers a full-service department for interactive and new media. Bendaly Folio Ben Daly Mohamed is a web designer from Tunisia. Yellow Yellow is generally used on rollover effects to help differentiate between button colors and is more common on darker toned sites than on white because of its glaring brightness. When combined with other primary colors (red and blue), yellow brings out a sense of childlike joy and cheerfulness. People who prefer yellow on their website tend to be very mentally astute, witty and clever. They have an eye for detail and a strong desire to keep learning. Examples of Yellow Sites Reconstitute The portfolio of Kevin Sweeney, a interactive designer. Mooze Design Mooze Design is a graphic design agency. Fringe Focus The design blog of Rob Loukotka, a graphic & web designer in Chicago. Green A color of purity, sincerity and nature, green and blue are some of the most common (and, some might say, overused) website color schemes. Green is used to create an atmosphere of peace, hope and renewal and is a favorite of organizations. Choosing green in your color scheme implies that you say what you think – without sugar-coating it. You’re also very involved in building a sense of community and a strong reputation. Examples of Green Sites Felix Blanco Felix is a web developer living in Madrid. Toasted Digital Toasted Digital is the alias for web designer Sam Clarke. Cedar CMS Cedar is a content management system. Blue A favorite of web designers, blue denotes a sense of compassion, clarity and reliability. Internationally, it is the “safest” color to use in advertising and packaging. When combined with a warmer hue, like red or orange, blue tends to hide in the background, letting the vibrant shades take the spotlight. Those who use blue on their sites tend to be self-controlled, smart and reliable. If this is you, you could consider yourself a deep thinker with many admirable traits. Examples of Blue Sites OC Design OC Design is a design firm from Czech Republic. Chef De Projet Internet Chef De Projet Internet is the portfolio of Brice Gouban, a webentrepreneur. Campaign Monitor Campaign Monitor is an email marketing software for web designers. Purple The color of royalty, purple is often used with shades like gold or silver to imply luxury or sophisticated taste. It can also be combined with black to evoke a sensual or mysterious “dark side”. If you prefer purple on your website, you take pride in your individuality and your drive to be different. Your unconventional approach to things also makes you more tolerant of other people’s “quirks”. You have a great artistic streak. Examples of Purple Sites Tanaiska Tanaiska is a promotion site on “Abada and Dinner in Cameroon for free.” Chuck Olmstead Memorial Fund Chuck Olmstead Memorial Fund will help detect an aneurysm before it ruptures, and increase awareness around symptoms of a brain aneurysm that already has ruptured. Cassius Michael Cassius is a creative web designer based in Melbourne & Sydney. Teal/Turquoise This inviting color has found a new home among “web 2.0” style sites and apps, where it’s often combined with a vivid green, orange or purple to create a new style all its own. Likewise, people who use teal on their site tend to be inviting, charming and amazingly creative. They might seem cool and confident on the surface, but inside, their minds are going ninety miles a minute churning up new ideas and questions. Examples of Teal/Turquoise Sites Owltastic Owltastic is the blog of Meagan Fisher, a talented web designer and speaker. Lucia Soto Lucia is a graphic designer, illustrator and keen photographer. Josh Sullivan Josh Sullivan is a web designer/developer living at Nashville, TN. Pink A decidedly feminine color, pink is all about the feeling of love without the raw passion that red demands. Those who use pink on their sites tend to be motherly – if they don’t have children of their own, they’ll create a family through community. People who use pink tend to be protective and nurturing. They are an endless source of inspiration and endearment to those around them. Examples of Pink Sites Make Mine Pink Make Mine Pink is founded by Joyce Lucas, a web designer, graphic designer, amateur photographer, dreamer, and a champion of women in business. Designs by Patima The design portfolio for Patima Tantiprasut. Charuca Charuca is the universe of characters created by Charuca Vargas. Lavender Combine the poise and refinement of purple with the protective side of pink and you’ll get all the qualities of someone who enjoys lavender. Sites incorporating lavender tend to be continually working toward improvement and refinement in every way. These sites are leaders without the ferocity and strength of the warmer colors, while still retaining a softer side. Examples of Lavender Sites Sylvia Loh The website of Sylvia Loh. Shout Digital Shout Digital is a digital agency providing strategic digital solutions. Bad Ass Ideas Bad Ass Ideas is a web design blog of Samantha Warren. Brown A deep, earthy color, shades of brown, ranging from deep chocolate to beige, using brown in your site is meant to evoke a look that’s dependable and rock-solid. Brown doesn’t mince words and doesn’t approach things with the impulsive streak that Orange or Yellow would, but those who enjoy brown are still the people you can always confide in and rely on when the more boisterous colors are off on another adventure. Examples of Brown Sites Marc Grabanski The blog of Marc Grabanski, a developer. Sam Asante Sam Asante is a web designer from Cardiff, South Wales, UK. Bright Creative Bright Creative is a one-person studio in Vancouver BC, run by Dave Shea. Grey Grey is the color of sophistication, of something tried-and-true that has withstood the test of time. A favorite of corporate and technology sites, especially when matched with blue or teal, grey is cool, refined and ever-watchful. Those who use a considerable amount of grey in their site value tradition and calm over rocking the boat just to create waves. Examples of Grey Sites Johnny Rocket Creative The portfolio of Jonathan Daiello, an experienced designer. Efingo The portfolio of Catalin Boroi, a web designer. Apple The official web site of Apple Inc. Black Along with white, black isn’t truly a “color”, but using it on your site still says something about you. You may have hidden desires and depths that few people know about. You don’t open up to others easily, but the very enigma of you is what draws others to you – like moths to light. Using black on your site can show an air of secrecy, refinement and seductive beauty. Examples of Black Sites Beta Design Studio The website of Francesco Agnoletto, a web designer from Venice Area, Italy. Owain Lewis Owain Lewis is a freelance web designer and front end web developer from Cardiff. Nedeco Nedeco is the portfolio of Neagu Denis, a web and graphic designer. White Incorporating enough “white space” keeps a site readable and easy to navigate. Those who use white on their sites present a look of purity, cleanliness and in some cases, holiness or reverence. Those who prefer white aim to create a space that’s open and free. When combined with other colors, white allows them to take center stage and work to create a solid first impression. Examples of White Sites Ray DidIt Ray Anthony is a graphic designer who is passionate about art. Dan Scotton Dan Scotton is a freelance front-end web developer and information architect living in London. Colin Grist Colin Grist is a website designer, front-end developer and general rambler. Reading Your Personality How does your website’s color scheme reflect your personality? Are you more of a Red or a Lavender? A blue or a blue-green? What do you want people to feel and learn about you when they visit your site? Tell us about it in the comments below. •, • January 8, 2011 / My site is primarily gray, but I added a shock of yellow/green for effect. My bg is a single image and I placed transparent divs for content placement. Designed by me and ALL hand-coded. One of the things I’m afraid of is that more and more websites, especially from designers, are starting to all look like CMS templates. Don’t get me wrong: I appreciate CMS and their templates in their place. But when it comes to the site of a designer, I feel they should showcase THEIR talents, not those of someone else. For you designers out there that rely on customizing existing templates or using WYSIWYG HTML editors, step away from the Dreamweaver and LEARN TO CODE. Also, step out of the box with your designs. I’m not saying get ugly, but get creative with color combinations. Keep your sites intuitive, but add some surprises. It’s up to us to keep the Internet fresh and innovative. Designers UNITE!
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